Google bans payday loans from adwords network.
"Google bans payday loans from adwords network. That means, no more payday loan ads or loans with high interest rates."
Google said they are banning loans where repayment is due within 60 days and/or loans with APR of 36% or higher. This is aimed to protect searchers when they look for loans around Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards) products.
This goes into effect in a month, specifically on July 13, 2016.
I guess this is the ad side getting more in sync with the organic side's policies, i.e. the payday loan Google algorithm." - seroundtable.com
The fact that Google bans payday loans from adwords network has many payday loan companies scared. The great news for us is that Google can't control organic search, and BrandVolta plans to dominate the Payday loans industry with lead generating content.
Contact us today do discuss how Google's announcement may affect your business.