Los Angeles, CA. – May 01, 2016 – In response to wide ranging changes in the business context of The Brandery LA, the Los Angeles based inbound creative marketing agency will change its name to BrandVolta, launch a new website and introduce a new corporate identity. The name change reflects the company’s broader brand building commitment and its expertise in inbound marketing and all things creative.
“The new name – BrandVolta – allows us to emphasize our global brand building abilities as we are changing the way businesses are reaching customers,” said Ari Baron, Vice President of BrandVolta. “As an award winning creative agency headquartered in the heart of Hollywood, CA, we wanted our name to transcend our physical location as we look to expand to the East Coast and beyond. We are committed to delivering breakthrough results for businesses all around the globe.”
BrandVolta’s team has been entrenched deep within the MI space for decades working with such clients as Martin, NAMM, Roland, Eastman Music Company, and many more. They recently entered the Broadcast industry by designing an ecommerce website and overall Marketing and PR strategy for Bittree High-Performance Patchbays. Bittree offers an innovative line of audio, video, and data patchbays for use in broadcasting, postproduction, and pro A/V operations.
Prior to his appointment, Baron served as Eastman Music Company’s Vice President of Marketing where he managed all Marketing, Content, Artist Relations and Creative Operations for Eastman’s global network of brands including Eastman Guitars & Mandolins, Eastman Strings, Andreas Eastman, Wm. S. Haynes Co. Flutes, S.E. Shires & Schertler Electronics. Baron also spent some years with UCLA as their Creative Brand Manager under the Licensing and Trademarks apparel division. He has also launched accessory lines for West Coast Choppers, Von Dutch and Ed Hardy as well as served as the Marketing Manager for STA Travel as he managed the annual marketing plans for over 60 brick-and-mortars.
Baron is a voting member of the Grammys, a Writer and Publisher of ASCAP, a NAMM member, owner of a Hollywood recording studio, and holds a certification in Lean Six Sigma manufacturing and process improvement. He studied marketing at Bentley University in Waltham, MA and Recording/Engineering at Musicians Institute in Hollywood, CA.
Ari Baron is currently based in BrandVolta’s U.S. headquarters in Hollywood, CA and can be reached at ari @brandvolta.com